Create recyclable takeout cups and containers with this sustainable alternative to extruded polyethylene liquid barriers

Takeout containers help our burgers, pizzas and tacos stay hot while keeping our hands clean, but they also take up a lot of space in landfills.
Most takeout containers are thrown away after their useful life has passed, because despite being composed primarily of paper, a polyethylene-based liquid barrier prevents them from being properly recycled.
Containers and other food packaging account for over 23 percent of materials that enters landfills in the U.S. They are sometimes improperly disposed of, harming wildlife and the environment.
In order to meet rising consumer demand for more sustainable packaging options, formulators are looking for high-performance liquid barriers that are easily recyclable and integrable into their operations.
JONCRYL HPB 4K products enable the formulation of heat-sealable liquid polymer barriers that enhance recyclability with resistance properties on par with extruded polyethylene barriers. 

Ready for recycling and repulping

The separation process is the greatest challenge in recycling, because although paper containers themselves are easily repulpable and recyclable, most facilities are not equipped to separate the polyethylene barrier extruded onto them.
“Polyethylene is extruded onto paper and used in a variety of packaging applications to provide a liquid barrier,” says Simon Foster, Industry Marketing Manager at BASF. “However, it is very difficult to then remove that extruded polyethylene from that paper substrate, and therefore those packages cannot be recycled.”
Many consumers, unaware of the issue, attempt to recycle the non-recyclable containers. Now, with water-based barrier coatings, they can recycle to their hearts’ content.
“JONCRYL HPB 4K products work together in a customer formulation to form  a functional barrier applied to the package that does not inhibit the repulpability of that paper, and therefore the recovery of fibers in that paper is not inhibited by the addition of this barrier,” explains Foster. “The concept of ‘it's made of paper, so it can be recycled’ is more achievable with JONCRYL 4K products.”

Merging sustainability with performance

Polyethylene’s popularity as a barrier in packaging can be attributed to its strong resistance properties and ease of application, but its persistence in the environment poses a variety of sustainability issues.
With JONCRYL HPB 4K, formulators don’t have to compromise on performance for sustainability.
“JONCRYL HPB 4K has many of the performance characteristics of extruded polyethylene regarding water, block and crease resistance, with the added value of being readily repulpable and recyclable,” says Foster.
Application flexibility and price are also important considerations for formulators. JONCRYL HPB 4K-based formulations are able to compete closely with polyethylene solutions and are able to be applied in a number of coating processes. 
“As a water-based coating solution, JONCRYL HPB 4K can be applied using a variety of methods, such as rod coating or gravure coating, so the application method is a little different from polyethylene which is extruded,” says Foster. “But a cup or a package can be sealed in some of the same ways as polyethylene without requiring many changes in terms of equipment, temperatures or the speed of runs.”
“Our solution fits into the package-converting infrastructure that exists, even though the application method or the coating method is a little different.”
The JONCRYL HPB 4K series has also been approved by the FDA for direct food contact, meaning it can be used for packaging that contains food, such as takeout boxes and cups.

Consumers care about circularity

Businesses across a wide variety of industries have set lofty sustainability goals to be achieved by the year 2025, a rapidly approaching deadline. As more consumers call for sustainable solutions in products and packaging of all types, formulators and producers need to work together to create a more circular economy.
Although most countries don’t yet have specific regulations governing the recyclability of food packaging containers, consumer awareness of the issues surrounding unrecyclable packaging is pushing the industry to make changes.
In a recent survey, 43 percent of U.S. consumers described environmental impact as extremely or very important for packaging, and another study found that 74 percent said they would pay more for sustainable packaging.
“Consumers are becoming more aware about their own environmental impact and are inducing those values onto the products and services they consume,” says Foster. “It's raising the bar for brand owners to be more environmentally-focused, reduce their carbon footprint and enable more circularity and sustainability for packaging.”
“It's truly being driven by consumer demand.”
Interested in a more sustainable barrier coating for your packaging applications?
Learn more about the JONCRYL HPB 4K series here

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