Acronal^® VERSE: Designed for the Way Paint Gets Used

Acronal VERSE: Performance. Versatility. Confidence.

BASF's new Acronal VERSE platform was developed to help paint manufacturers create coatings that deliver the performance contractors need and the flexibility formulators value. Built on versatile styrene-acrylic technology, Acronal VERSE 4310 provides excellent hide, coverage, and application properties for economical professional paints, while Acronal VERSE 4320 offers enhanced durability, smooth application, and premium performance for professional and DIY coatings. Both products contain no intentionally added PFAS materials and are designed to support a broad formulation space. Together, the VERSE platform helps enable easier application, brighter coverage, durable finishes, and the versatility needed to meet today's evolving architectural coatings market.

When a contractor starts a job, success is measured in more than just coverage. The paint needs to apply easily, look great on the wall, and helps the crew move efficiently from room to room. For paint manufacturers, the challenge is equally demanding – creating coatings that balance performance, durability, formulation flexibility, and cost.

That's where Acronal VERSE comes in.

Developed by BASF, Acronal VERSE is a new family of versatile styrene-acrylic binders designed to help formulators create coatings that perform across a broad range of applications—from economical contractor paints to premium professional and cost-effective DIY coatings. The goal was simple: deliver the versatility manufacturers need without sacrificing the performance painters expect.

The Acronal VERSE family includes two complementary products. Acronal VERSE 4310 is engineered for economical professional paints, providing excellent hide, coverage, and application properties in cost-conscious formulations. Acronal VERSE 4320 builds on that foundation with enhanced durability, smoother application, and premium performance suitable for both professional and cost-effective DIY products. Both products contain no intentionally added PFAS materials and offer broad formulation latitude across multiple paint categories.

What makes VERSE different is its focus on the entire painting experience. From strong hide and brighter coverage to smooth spray application and reliable touch-up, VERSE helps coatings perform where it matters most – on the wall. Contractors benefit from coatings that are easier to apply and help deliver a consistent, professional-looking finish. Paint manufacturers benefit from a flexible platform that can be formulated across a wide range of performance and cost targets.

Testing also demonstrated strong durability, including scrub and stain resistance, helping coatings maintain their appearance long after application. Whether developing an economical contractor coating or a premium professional paint, formulators can leverage the VERSE platform to create products that balance performance, efficiency, and value.

At its core, Acronal VERSE is about helping customers do more – with fewer compromises. More versatility for formulators. More productivity for contractors. More lasting value for end users.