The future is more concrete than you think. As more grocery stores and retailers begin moving away from LVT, they are leaning into concrete-based solutions for their durability, clean aesthetic, and long‑term performance. These spaces deal with nonstop traffic, heavy carts, spills, and frequent cleaning cycles, pressures that LVT often struggles to keep up with.
Within the concrete market, polished concrete has emerged as one of the fastest growing solutions, driven by retailers who need floors that offer long-lasting durability, a smooth uniform finish, and strong resistance to water, cleaners, and food acids. BASF is already equipped with a complete system built for this shift, delivering the performance retailers expect while also supporting the broader priorities shaping modern concrete coatings.
As the market continues to push toward lower VOC technologies, sustainability has become a key part of how these coatings are designed. BASF’s solution brings durable, low VOC chemistries together with a floorcare style maintenance approach that supports periodic stripping, recoating, and routine refresh cycles. This gives retailers a fully supported system that extends the life of the floor and maintains both appearance and performance under real world conditions.
Engineered for Everyday Demands:
Retail and warehouse floors take constant abuse, so performance must start with toughness. That means a coating that can handle carts, pallets, auto scrubbers, and nonstop foot traffic without losing clarity or shine. BASF’s system is built for that environment, offering strong protection against water, spills, and common cleaners while maintaining a smooth, uniform appearance. It also delivers best-in-class acid resistance, which is especially important in spaces where food acids, juices, and harsh sanitation cycles are part of daily life. The result is a floor that keeps its look longer and holds up through the daily grind of real stores.
That real world durability only matters if the system is just as practical to install and maintain. That is where this system stands out. Contractors can use the same tools and methods they already trust, supported by a low viscosity formula that levels well and gives strong adhesion to concrete. Once in place, the floorcare style maintenance cycle makes it easy to refresh and restore the surface over time instead of fully replacing it. This flexibility helps lower the overall cost of ownership and supports retailers who want both performance and practical sustainability.
Insight into the Solution:
Concrete coatings face significant challenges because of the nature of the substrate, but with the proper selection of the resin system and additives, superior performance is achievable. By drawing exclusively from BASF’s integrated Resins and Additives portfolio, this system provides a cohesive, fully supported solution that simplifies sourcing and strengthens performance confidence. BASF brings these elements together to create smooth, uniform films with strong adhesion and a maintenance approach designed for long-term durability on polished concrete.
Learn more about our Product Selection:
Resins:
• Joncryl 8383-A: A self-crosslinking acrylic emulsion for concrete coatings, offering best-in-class water resistance and excellent wet adhesion to support smooth, durable finishes in demanding environments.
• Joncryl 9530-A: A high-performance acrylic emulsion formulated for concrete coatings, delivering strong chemical resistance and excellent film hardness ideal for demanding environments where durability and surface integrity are critical.
Additives:
• Hydropalat SL 3683: A silicone based anti-blocking agent for water-based systems with improved SVHC classification that delivers outstanding slip, water resistance, and broad compatibility with various binder systems, making it ideal for both glossy and matte finishes.
• Hydropalat WE 3120: A low-foaming, water-soluble non-ionic surfactant that provides strong surface tension reduction and excellent substrate wetting in water-based coatings, all within a solvent-free and biocide-free formulation.
Connect With Our Team:
If you are exploring polished concrete solutions or need a starting point formulation to get started, our team is ready to support you.
Connect with us at resins_na@basf.com and formulation-additives-nafta@basf.com to discuss your application needs or request additional product information.