Achieving excellent viscosity reduction, storage stability and high transparency with aqueous, transparent iron oxide pigment preparations at high pigment loads is not an easy task. ​BASF Formulation Additives has studied a series of different dispersing agents, transparent iron oxide pigments and dispersions to identify the best solution for your formulation.​  

In this webinar, we will introduce our new dispersant, Dispex® CX Ultra 4452 and demonstrate its superior performance in aqueous industrial coatings.

This webinar is intended for industrial coating professionals including:

  • Technical directors
  • Product development / R&D managers
  • Formulators / Bench chemists


Note: This webinar was delivered on June 23, 2021. Email Erin Moore here to request the on-demand version. 

We reserve the right to decline registration and post webinar access requests from competitors and entities that may result in conflict of interests.


Anthony Moy:
Technical Specialist, Formulation Additives:
Transportation, Industrial, Furniture & Flooring

Tony is responsible for transportation, industrial, furniture, and flooring market segments as well as being the primary expert for dispersing agents within the BASF formulation additives team. He has been with BASF for eight years and has been in the coatings industry for 31 years, working in diverse areas such as fluoropolymers, refrigerants, inkjet, automotive and industrial coatings. He has degrees in Chemical Engineering and an MBA.

Erin Moore:
Marketing Manager, Formulation & Performance Additives NA

Erin is responsible for the marketing and business development of additives in North America, and has been with BASF for two years. Her previous experience includes various commercial roles within BASF’s Leadership Development program and, formerly, as sustainability manager in higher education. Erin earned her MBA from the University of Maryland, College Park. and her B.S. in Meteorology from the North Carolina State University.