As sustainable packaging continues to be a global market challenge, our leading solutions were on full display during the recent Interpack show in Europe.

Hello friends,   

One of the things I love about working at BASF is that we’re a company focused on the future, embodied in our strategy to “create chemistry for a sustainable future”.  

Yes, we’ve been around for almost 160 years, and we’re partners with customers in many long-standing industries that have and will be around for a long time, but we don’t sit idle expecting the world to remain as it has always been.  

This future orientation was in full view during the recent Interpack conference held in Dusseldorf, Germany, where the full range of our packaging innovations was on display.  

We are proud of our diverse portfolio of solutions that support the future of the printing and packaging industry, including the formulation of printing inks and coatings with a low-carbon or even zero-carbon footprint, conversion from solvent to water-based printing on film and foil substrates, as well as greater circularity of packaging that enables plastic to paper-based packaging conversion.  

Yes, we’ve been around for almost 160 years, and we’re partners with customers in many long-standing industries that have and will be around for a long time, but we don’t sit idle expecting the world to remain as it has always been.

Simon Foster

Head of Global Marketing, Resins for Paper


Our theme at the show was ‘Let’s grab tomorrow’ which was beautifully embodied by a corresponding video. This phrase nicely articulates our team’s mission: to work collaboratively with our customers and partners in providing solutions that enable the packaging market to meet their current and future goals.  

We do this through our products, of course, but also through our partnership along the value chain where we take an active role in industry discourse to help shape the future of sustainability in the packaging sphere. As a major industry supplier, in printing & packaging applications and beyond, we also have a responsibility to be part of the solution in solving the problem of packaging waste and resource re-use. 

Occurring every two years, Interpack was last held in person in 2019 so there was high interest to re-engage with colleagues and friends across the industry. The focus on sustainability, after taking a back seat during more volatile times, is now truly central to the future of packaging and that was clear from the amount of interest and discussions on sustainable packaging topics.  

I’m excited by this high amount of interest and by the numerous collaborative discussions that took place between our team, customers, and partners. I used to start every Simon Says post that focused on sustainable packaging with the phrase: “Sustainability is a broad and confusing topic”. While in some cases that might still be true, collaboration will be the essential ingredient to enable us to move the industry forward. 

Let’s grab tomorrow, together. 
- Simon  

Read more print and packaging insights from our Head of Global Marketing, Resins for paper, Simon Foster.

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