As brands phase out non-recyclable substrates, sustainable paper-based folding carton and corrugated packaging move in to fill the gaps

“I just want to say one word to you. Just one word: 'plastics.' There's a great future in plastics. Think about it. Will you think about it?” – Mrs. Robinson, 1967

Now, more than 50 years later, we’re looking at ways to create a future without plastics — quite literally. As the Plastic Free World Conference & Expo takes place in Frankfurt today and tomorrow, a number of brand owners have announced new commitments to extricate themselves from non-recyclable substrates in favor of packaging with greater circularity and reduced environmental footprint. According to some recent studies, consumer mindsets around packaging are changing; consumers are actively seeking ways to move away from plastic packaging, where possible, and move towards more sustainable options like paper.

At the convergence of two massive societal and economic shifts — sustainability and e-commerce — remains trustworthy, effective and sustainable paper-based folding carton and corrugated packaging. It effectively communicates product branding to a retail customer, protects our e-commerce packages, and then once in our homes keeps our food fresh, dry and organized. Though the last few years have been challenging, this article from Packaging Strategies outlines a more positive outlook for folding carton and corrugated packaging, driven by an increasing convenience-seeking and sustainability-minded consumer base.

The future looks bright. Using BASF dispersions, resins and additives to produce substrate, inks and OPV can help it look even brighter.

Have a great weekend,

— Simon

2019 Packaging Outlook: Folding Carton & Corrugated Packaging

The folding carton industry prides itself on steady growth and stable earnings, much of which is based on the fact that most paper-based packaging is used for consumer staples. Nearly 60 percent of all paperboard packaging is destined for such food product segments as beverages and dairy products, candy and confections, dry foods including cereals, and frozen foods like meats and vegetables.

The balance services these vital industries: pharmaceuticals, cosmetics and personal care products and soaps, household maintenance products, toys, sporting goods and most of the items found in grocery or club stores.

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