Do you know the paint buying habits of DIY'ers and professionals? Take our quiz and test your knowledge

In two market research studies, BASF set out to take a closer look at the paint preferences of DIY'ers and professional contractors. The studies looked at what types of paint each prefers, where they purchase the paint, what paint attributes matter most, and where they received information about paints.

Think you know the paint preferences of professionals and DIY'ers? Take this short quiz to find out, then download the custom BASF Insights report.

Take the test

1

Contractors favor big box outlets when purchasing paints.

Correct!

Pros prefer manufacturing outlets.

Swing and a miss.

Pros prefer manufacturing outlets.

2

When deciding what and where to buy paint, consumers first ask their friends.

Good guess.

Consumers begin in either a store, watch HGTV and/or use the Internet.

False.

Consumers begin in either a store, watch HGTV and/or use the Internet.

3

Contractors rely on manufacturers for product information and industry changes.

That's right!

Contractors number one source of information is from manufacturers, followed by PDCA (1) and on-line sources.

Missed it by that much.

Contractors' number one source of information is from manufacturers, followed by PDCA (1) and on-line sources.

4

The main physical attribute that drives paint choice for contractors is Quality.

Good job!

Contractors cited Coverage as the main driver when it comes to picking paints. Quality came in second.

Close, but no cigar.

Contractors cited Coverage as the main driver when it comes to picking paints. Quality came in second.

5

The "final appearance" of paint was what mattered most to DIY painters.

Nailed it.

DIY'ers cared about color fading first, followed by washability. Final appearance came in third.

Swing and a miss.

DIY'ers cared about color fading first, followed by washability. Final appearance came in third.

6

The most disliked part of the painting process for consumers is cleaning-up.

Nailed it again!

Paint prep was universally disliked.

False.

The top source of effort was the prep stage—it was universally disliked.

True

False

Correct
Incorrect

True

False

Correct
Incorrect

True

False

Correct
Incorrect

True

False

Correct
Incorrect

True

False

Correct
Incorrect

True

False

Correct
Incorrect
DIY vs. Pro: Paint Preferences

In two market research studies, BASF takes a closer look at the paint preferences of DIY-ers and professional contractors.

Here is what they discovered.

 
 

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