Do you know the paint buying habits of DIY'ers and professionals? Check out our Q&A and test your knowledge.

In two market research studies, BASF set out to take a closer look at the paint preferences of DIY'ers and professional contractors. The studies looked at what types of paint each prefers, where they purchase the paint, what paint attributes matter most, and where they received information about paints.

Think you know the paint preferences of professionals and DIY'ers? Check out the short Q&A to find out!

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Q&A

Q: True or False. Contractors favor big box outlets when purchasing paints.

A: FALSE - Pros prefer manufacturing outlets.

Q: True or False. When deciding what and where to buy paint, consumers first ask their friends.

A: FALSE - Consumers begin in either a store, watch HGTV and/or use the Internet.

Q: True or False. Contractors rely on manufacturers for product information and industry changes.

A: TRUE - Contractors number one source of information is from manufacturers, followed by PDCA (1) and on-line sources.

Q: True or False. The main physical attribute that drives paint choice for contractors is Quality.

A: FALSE - DIY'ers cared about color fading first, followed by washability. Final appearance came in third.

Q: True or False. The most disliked part of the painting process for consumers is cleaning-up.

A: FALSE - The top source of effort was the prep stage—it was universally disliked.

Last UpdateJune 26, 2017

Q&A: Pros vs. DIY'ers